A podcast of my choice

Lip Gloss and Laptops: Episodes
The weekly beauty and cosmetics podcast for the thinking woman, with Kerry Anne and Airdrie from Vancouver, B.C. 57th episode

It is two women talking about their interests and things they have done for the week and talking about one of their hamsters to create a feeling of realism and interactive listening, they create the feeling that they are talking to you. The women gives the websites which you should go to see if you want further information so they can promote their website and their sponcers websites. that is when they start talkin about how to aply lipsgloss and makeup with precision. they cover many different issues about fashion and magazines and about the stigma towards women being interested (obsessed) with makeup. obviously this will appeal only to certain niche audiences because everyones interests are differenet. but with this podcast they can distribute their ideas via the web rather than radio or magazine, and using real people speak is much more interactive than reading from a magazine.


by using a podcast and giving audiences more insight into the program they are listening to tehy are increasing customer loyalty as they feel they are getting more from the podcast than the actual radio station. the podcast allows you to listen to things in a non-linear fashion aswell.

• convienience the podcast is portable and plays on any mp3 player
• vertical integration the marketing of the product across different platforms
• non-linear audiences can listen to what they want, when they want and wherever they want.
• niche audiences it covers a large range of audiences
• reach.
• convenience
• immmediacy

new psp

The NEW PSP!!!!!!!!!



PSP short for Play Station Portable offers consumers more powerful features beside those that are presented to them by the traditional play stations.

PSP is more enjoyable because of its many features: games, music, videos, and photos. its portable and compact for convenience and can be stored easily.The PSP system has a high-resolution screen so the consumer is receiveing a high quality of viewing as well as a cutting edge-connectivity and Internet browser (convergence). This is more upgraded because it contains chips that are well-equipped and suited for the system to make the process of whatever you wish to do as fast as it can (fast).

Unlike the typical play station that you have whose main feature is only for your games, this invention has a lot to offer.

Here are the best-noted services that the Portable Play Station offers the viewer.

• On Photos. Capturing memories will be one of its best features. With this PSP you can now be able to store digital photos with proven high resolution that helps it to appear clearer (better quality). It has a wide range of memory for storage. By the use of the image transfer feature; you can also transfer photos with your friends and so you can share memories. Modifying your own wall paper is also one feature, this is a good example of personalisation.

• On Music. Apart from downloading your most wanted songs to your own Portable Play Station System you can also be able to take a look at the full version of concerts being held of your favourite stars and out of sight footages. This can be done through the Memory Stick.

• On Video. VCD and DVD are now replaced now with the new PSP. its portability allows you to take it anwhere and watching it on the relatively large screen of the psp offering higher quality.

• On Games. This is what the younger audiences look for in a psp. This is the most requested service of play station for them anyway. The big screen of the PSP gives them a realistic view and brings gaming to reality through the amazing graphics.

• On Browser. This is another benefit for the consumer; it will offer you the greatest opportunity to surf on the net. All that you want to research will be made available for you. This replaces internet and actually makes it easier to surf the net while using the psp.

This is a great example for convergence. getting more packed into less. The psp replaces a computer and other conventional technology because it can now connect with the internet and with extra accessories that can be plugged in, there will be no need for tvs of computers.

PlayStation Portable is currently available in 6 colors: black, ceramic white, pink, metallic blue, silver, and champagne. this allows for consumers to choose their look which created a feeling of control. (personalisation)

• convergence
• portability
• personalisation
• miniaturisation
• interactivity-play with peeps through the web, and go online
• quality

myspace

MYSPACE!!
below is an example of a myspace page:
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=46231301

Meet people from your area in the country and keep in touch. Includes blog, forums, email, groups, games and events.

Myspace is a network site used by many to interact and find others into the same hobbies, or to just make friends. it links people from all over the world and allows you to put out your own oppinion and log your dayly routine.The website is highly interactive and users can interact with their friends, leave comments message or photo comments.

The audiences of myspace are teenagers and young adults although there are older people on it too, there are also communities for many secondary schools available, latymer being one of the biggest!!! To have a myspace profile you need to be over 14 so this limits the audience to abve this age, however there is always a chance to cheat and i have talked to many 11 year olds who have snuck their way in!!

The website allows users a high level of personalisation. a user can create their own profile with pictures video and text. The users profile can be personalised with the users own style with backgrounds, music, formats, colour schemes and texts. my myspace use to be awfully dull until i spruced it up!!!

companys and institutes have realised how vast myspace is and the wide audiences that it reaches, therefore they advertise on peoples homepages and the home, also giveing details about deals they can recieve and ipod phones:



Myspace has also been used by unsigned bands and artists to promote themselves to fellow myspacers. the site allows them to upload their song on their profile and other users can listen to them and leave a comment if they wish, this is good to build up a bands reputation and sometimes they are recognised and signed as record deals, this happened to my friend who sings pop but she didn't make it in the pop world (i bought a copy of her cd though).

There are also many fan profiles created by users to keep fans updated with their favourite bands, singers, actors shows, movies, comics, characters and other celebrities. Bands such as 'evergrey' often have profiles with information on gigs, concerts and albums, thus allowing them free advertising directly to their audiences.

They can use this to create more fans and a higher profile of their band. There are many bands and artist profiles from a wide range of genre not only niche music or genre. Many night clubs have pages, as well as small business, this is a way to show people who are interested what they have to offer, and because you can upload videos and pictures people have visual representations of what they could be missing out on..

'evergrey's' homepage on myspace is an brilliant example because they have taken advantage of everything the site has to offer.

they have their picture in the very middle of the page showing all the band members and individual photos of them down the edge, they are all very high quality photos and the text is easy to read. the page is very cool with a greenish blue frame and a brownish cream interiou background. this is an example of personalisation and makes the page far more asthetically pleasing and interesting to look at,

therefore attracting more viewers.

the band has uploaded some of their videos which they have made. it is easy to access them with a simple click and there is good sound and visuals.

they are also able to show the bands that have influenced them over the years (which in turn promote those bands to niche audiences with similar tastes)

they can show people their CDs and their concerts and you can eaven contact any of the band members where they can buy tickets (online shopping)

you have clear links to other parts of their pages such as 'other photos', 'making of the video' and 'leave a coment' or alternatively you can just leave a message on the message board main page at the bottom of the screne and show your support. this allows for them to recieve feedback and allows them to progress in the media world.

• interactivity
• personalisation
• niche audiences
• advertisement
• diversification
• reach

Ipod

Ipod

This is a good example of convergence because it has a multiple of features all packed into one small device. The ipod includes:

• Up to 20 hours of battery life refers to 80GB model and music playback.


• 1GB, actual formatted capacity less.


• Video with high qualtiy audio and visual.


• Photo capacity is based on iPod-viewable photos transferred from iTunes.


• 20,000 songs refers 4 minutes per song.

features:

• games
• music
• videos
• photos
• playlisting

Ipod is light, thin and easy to carry around making it a convenient item to have (portability). It has demolished the use of cds because all the owner needs to do is download the music or film straight form the internet to the device.

personalisation-people who get an ipod have the choice in what songs they want to hear, they can create playlists which allows easy access to what they want when they want. this makes the consumer feel more in control. you can also buy additional pieces to put with your ipod such as speakers and 'socks'. the speakers are a good example for how consumers must buy something extra from teh same brand or company because they are specifically designed to only fit in or except that type of technology. this is good for industry.
you can customise your ipod with socks or skins, but they initaially come in black, white or silver, this is an example of personelisation.



“Now that you can buy movies from the iTunes Store and sync them to your iPod, the whole world is your theater. With a 30GB or 80GB iPod in hand, those movies fit comfortably next to TV shows, new iPod games, podcasts, audiobooks, photo albums, and, of course, an entire library of music — up to 20,000 songs, in fact. Now starting at $249, iPod is a pocket-size prodigy. This an exelent esample of convergence and how we can get far more into a smaller space”

audience- It would be popular among business men and teenagers because of its convenience and portability. teenagers would enjoy the fact that they can make their own playlists.However adults and old people could use them easily, it’s just a matter of will they, it may be becuase they are intimidated with something so small which holds so much inside.

• personalisation
• convergence
• portability
• miniaturisation

Definitions of Podcast on the Web:


Podcasting, a portmanteau of Apple's "iPod" and "broadcasting", is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically by subscription, usually at no cost. It first became popular in late 2004, used largely for audio files.
Podcasts are downloadable and not only are radio shows but speechs, lectures or literally anything recorded, they all can be made into a podcast. Podcasts can be put on a portable media device like an iPod to be played on-the-go. Anyone can make a podcast and it’s free to download a podcast, so uptake has been very fast indeed. Video podcasts use the same technology in distribution and roduction.Podcasting is broadly used to describe any audio file, other than a music track, which is downloaded onto a PC or portable media player or streamed to a PC or wireless-enabled portable media player. However, in the strictest terms, podcasting is the distribution of any audio file via ‘syndication feeds’. This is different because syndication feeds allow the downloading to be automatic so that you receive the podcast as soon as it is updated, using special software to interpret the feed. podcasting is available to anyone with a computer and an internet connection and would be especially fast to download if you have broadband.



Teenagers and adults are the age groups which most use iPods and music downloads and are very good with new technologies. Business people also use iPods for leisure but usually whilst on trains or planes or on the way to or from work. podcasting offers a chance to listen to a show at your leisure at a time to suit you (nonlinear).
older people and oldies: older people can also use podcast, not only to promote themselves but to also learn. there are online courses done through podcasting and both older generations and younger generations use them. older people may be intimidated by using the new technology to recieve the pdcast, but if they overcame that problem then even very old people could use them. podcasts on certain sites also have a 'hearing impaired' button which allows people with bad hearing (usually older generations) to listen to it in peace.

The BBC is a good example of an institution which has used podcasting to test their shows (whether or not they are popular). This has also been taken up by other industries and is a great way to predict whether your show will be successful out on the market/radio.

• non-linear
• fast and free
• promotion

playlisting and downloading

Playlisting and downloading!!

We have come along way since vinyl and cassettes where everything was actually on tape or on CD and you had to buy the physical matter to possess the music.
These ‘physical’ formats, however, slowly started being replaced by downloaded music available from a number of online music stores such as lime wire or i-tunes. The difference in format which is now digital and no longer actual matter, means that downloading from the internet is easy, cheap and sometimes free.
There is no denying that less space is taken up through downloading than buying chunky CD cases which will just be stored away.
It is easily accessible from various tune downloading sites.
The internet with broadband makes the job simple and lightning fast so that you can have your music in seconds.


This is a non-linear process meaning we can listen to anything we want, when we want it, we no longer have to flick through lots of songs on a CD to try and find our favourite track.
The cost of shipping or packaging is destroyed because everything is sent via the internet.

Although, the only downside would be for people who really like to collect the actually CDs becaise one daythey will be unable to do so.

Older generations may be an example of this audience, because they generally have a hard time letting go of the past. However, teenagers and some adults have taken the swap from physical to digital very well and are creating play lists and downloading. this may not just be because they can, but because the media has shown the advantages of going 'digital' such as HDcinema and sites like kiss where you can listen to radio. the digital times have made life so much easier in everyway.

• personalisation- allows people to personalize their playlists and choose whatever they want
• less space used- everythings digitial and so not physical
• cheap or free downloading
• non-linear

extras on the dvd

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• Extras on the spirited away DVD
  
  SPIRITED AWAY is an animated wonder that tells the story of a little girl named Chihiro, who gets swept away into a strange and fascinating spirit world with her parents. Once there, her parents are put under a spell and our little heroine must do whatever’s necessary to free them and return back to the human world.

on the actual menu of the dvd you recieve the choice of simply watching the film from the beginning in a linear fashion, or you can skip straight to any scene in the movie so you can watch in a non-linear fashion. this is so much more convenient instead of racing all the way through the movie again to find the place you left off!!

A special two-disc set. Disc 1 features Spirited Away Introduction by John Lasseter, in which the famed Pixar studios giant and executive producer of this film sets the movie up nicely by sharing with the viewer his love of the film and his total admiration of director Miyazaki. Another extra entitled The Art of Spirited Away is a 15-minute interview and behind-the-scenes filled journey by which the producer, director, voice talents and many others who were involved with the film share their thoughts about subjects ranging from the other brilliant works of Miyazaki to the effort it takes to translate an animated film into another language. A few sneak peeks of animated films (including a couple of the director's earlier films) are also thrown in with the rest of the extras on this first disc. This gives a taste of other films you may enjoy, and so is not only promoting the other films but also helping the viewer to see the options that are available to them.

Disc 2 includes The Nippon Television Special-The Making of the Film. This is a forty-minute Japanese special that delves deep inside the life and times of director Hayao Miyazaki. I appreciated this film all the more after witnessing first hand the hard work and dedication that the man puts into his films. You truly get a sense of who Miyazaki is; this special shows him at home, playing with his dog, cooking and being totally involved in almost every single aspect of SPIRITED AWAY. Then there is the Select Storyboard-To-Scene Comparison, which is pretty self-explanatory. It's basically the first ten minutes of the film presented in sequence on storyboards with the option of the English or Japanese languages playing along. I am an artist through and through and i can fully apreciate these types of features because fans or people who aspire to be film makers or animators (like me) get an insight into the fascinating details and effort put into these storyboards. Next up was a five minute ditty called Behind the Microphone which takes you into the studio to witness the fun, the trials and the tribulations of the voice-over actors doing their thing. Finally there are the original Japanese trailers (tons of them, actually) of SPIRITED AWAY. This Giving insight the audience is a great way to promote the film, but it is also beneficial to the viewer because they can get enjoyment from watching how the magic comes to life!

There is an option for English subtitles on all these features, this allows English people to view their favourite movies without confusion, it is shrinking the world and overcoming language barriers.

• interactivity-getting into the actual film through the features
• non-linear viewing.
• promoting other miyazaki films