Podcasting, a portmanteau of Apple's "iPod" and "broadcasting", is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically by subscription, usually at no cost. It first became popular in late 2004, used largely for audio files.
Podcasts are downloadable and not only are radio shows but speechs, lectures or literally anything recorded, they all can be made into a podcast. Podcasts can be put on a portable media device like an iPod to be played on-the-go. Anyone can make a podcast and it’s free to download a podcast, so uptake has been very fast indeed. Video podcasts use the same technology in distribution and roduction.Podcasting is broadly used to describe any audio file, other than a music track, which is downloaded onto a PC or portable media player or streamed to a PC or wireless-enabled portable media player. However, in the strictest terms, podcasting is the distribution of any audio file via ‘syndication feeds’. This is different because syndication feeds allow the downloading to be automatic so that you receive the podcast as soon as it is updated, using special software to interpret the feed. podcasting is available to anyone with a computer and an internet connection and would be especially fast to download if you have broadband.
Teenagers and adults are the age groups which most use iPods and music downloads and are very good with new technologies. Business people also use iPods for leisure but usually whilst on trains or planes or on the way to or from work. podcasting offers a chance to listen to a show at your leisure at a time to suit you (nonlinear).
older people and oldies: older people can also use podcast, not only to promote themselves but to also learn. there are online courses done through podcasting and both older generations and younger generations use them. older people may be intimidated by using the new technology to recieve the pdcast, but if they overcame that problem then even very old people could use them. podcasts on certain sites also have a 'hearing impaired' button which allows people with bad hearing (usually older generations) to listen to it in peace.
The BBC is a good example of an institution which has used podcasting to test their shows (whether or not they are popular). This has also been taken up by other industries and is a great way to predict whether your show will be successful out on the market/radio.
- non-linear
- fast and free
- promotion
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