Ipod

Ipod

This is a good example of convergence because it has a multiple of features all packed into one small device. The ipod includes:

• Up to 20 hours of battery life refers to 80GB model and music playback.


• 1GB, actual formatted capacity less.


• Video with high qualtiy audio and visual.


• Photo capacity is based on iPod-viewable photos transferred from iTunes.


• 20,000 songs refers 4 minutes per song.

features:

• games
• music
• videos
• photos
• playlisting

Ipod is light, thin and easy to carry around making it a convenient item to have (portability). It has demolished the use of cds because all the owner needs to do is download the music or film straight form the internet to the device.

personalisation-people who get an ipod have the choice in what songs they want to hear, they can create playlists which allows easy access to what they want when they want. this makes the consumer feel more in control. you can also buy additional pieces to put with your ipod such as speakers and 'socks'. the speakers are a good example for how consumers must buy something extra from teh same brand or company because they are specifically designed to only fit in or except that type of technology. this is good for industry.
you can customise your ipod with socks or skins, but they initaially come in black, white or silver, this is an example of personelisation.



“Now that you can buy movies from the iTunes Store and sync them to your iPod, the whole world is your theater. With a 30GB or 80GB iPod in hand, those movies fit comfortably next to TV shows, new iPod games, podcasts, audiobooks, photo albums, and, of course, an entire library of music — up to 20,000 songs, in fact. Now starting at $249, iPod is a pocket-size prodigy. This an exelent esample of convergence and how we can get far more into a smaller space”

audience- It would be popular among business men and teenagers because of its convenience and portability. teenagers would enjoy the fact that they can make their own playlists.However adults and old people could use them easily, it’s just a matter of will they, it may be becuase they are intimidated with something so small which holds so much inside.

• personalisation
• convergence
• portability
• miniaturisation